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Gaming, media, entertainment

Why we invested in pnkfrg

16 Aug 2021

Fulgur Ventures

3 min read

pnkfrg is a Berlin-based gaming studio creating social casual mobile games for Gen Z, built on the Lightning Network and designed around digital ownership, social play, and bitcoin-native micro-rewards.

Why we invested in pnkfrg is simple: the next generation of casual gaming will be social, mobile, and economically open, and pnkfrg is one of the few studios building all three at once on Bitcoin. Founded in 2020 in Berlin by Tanja Turunen, Ferran Punet Soriano, and Philipp Lanik, the team blends senior mobile-gaming pedigree with a clear point of view on what Gen Z actually wants from their games.

pnkfrg's titles target the social casual segment with mechanics that feel native to mobile, while quietly using the Lightning Network to power digital ownership and micro-rewards under the hood. Players can earn, hold, and move sats as part of normal gameplay, without needing to understand Bitcoin to benefit from it. The result is a game first, a Bitcoin product second, which is the only formula that has ever worked at consumer scale.

This squarely matches the Fulgur thesis. We are convinced that Lightning's most important consumer surface area is entertainment, and that casual mobile gaming is the highest-leverage entry point for new users globally. pnkfrg's focus on Gen Z is particularly compelling because that cohort is already comfortable with digital goods, creators, and social play, and is the most likely audience to adopt bitcoin-native economies as a default.

The bigger vision is a casual-games studio that behaves more like a social network with a payments layer than a traditional publisher. By owning the gameplay, the social loops, and the bitcoin rails, pnkfrg is positioned to build communities where value flows in both directions between players, creators, and the studio itself.

Backing Tanja, Ferran, Philipp, and the pnkfrg team is a bet that the European studio scene can produce a category-defining Bitcoin gaming brand. We are excited to support them on that path.